Kajabi and Ready Made Marketer can both support a coaching or course business, but they solve different versions of the problem.
Kajabi is a polished creator platform built around products, courses, coaching, communities and digital sales. Ready Made Marketer is a supported all-in-one business system built on HighLevel technology, with websites, funnels, CRM, calendars, workflows, email, courses, memberships and practical UK-based help.
Kajabi vs RMM pricing
| Platform | Monthly price | Annual price | Approximate USD or GBP |
|---|---|---|---|
| Kajabi Basic | $179 monthly | $1,716 yearly | £132.10 monthly or £1,266.41 yearly |
| Ready Made Marketer (HL/RMM) | £79 monthly, including VAT | £790 yearly, including VAT | About $107.05 monthly or $1,070.46 yearly |
RMM (HL/RMM) is built on the HighLevel core and includes unlimited everything in the system with no gatekeeping for £79 a month or £790 a year, including VAT. You get 10,000 emails free every month; after that, additional sends are around $10 (approximately £7.70) per 10,000 emails. Some advanced features such as AI carry a small usage-based charge. You can compare the RMM monthly and yearly options directly on our main site.
Kajabi’s advantage: the creator experience
Kajabi is attractive when course delivery and the student experience are the centre of the business. The platform has been shaped around creators for years, so products, content and communities feel like first-class features.
Kajabi is likely to be the better fit if:
- your main products are courses, coaching or a paid community;
- you value a polished learning environment above CRM flexibility;
- most customers buy through a relatively direct online journey;
- you want a large creator ecosystem and can work within the plan limits.
RMM’s advantage: the connected sales and service system
RMM is likely to be stronger when the course is only one part of the business. A coach may also need lead magnets, consultations, appointment reminders, opportunity tracking, email nurture, payments, memberships and client follow-up.
RMM is likely to be the better fit if:
- you sell through calls, applications or multi-step follow-up;
- you want a flexible CRM and pipeline alongside course delivery;
- you need several business tools connected to the same contact;
- practical training and access to real people will affect whether the system gets built.
What customers reveal about the difference
Sandra Harnett uses RMM for courses and memberships with different access levels, automated content emails and calendars. Rachna Stear reported creating a website, four funnels and moving her mailing list within weeks. Kelly-anne Riley Smith highlighted the confidence she gained through step-by-step support.
Those examples don’t prove that every buyer will achieve the same result. They do show that RMM’s proposition includes implementation support, not only access to software.
Verdict
Choose Kajabi if your priority is a refined course and creator environment. Choose RMM if you need a broader CRM-led business system and want UK-based support to connect it.
The decision becomes clearer when you map everything that happens before somebody joins the course and after they finish it. If those stages involve calls, pipelines and different follow-up paths, RMM deserves a closer look.
Official pricing source
- Kajabi: https://www.kajabi.com/pricing
