Kartra and Ready Made Marketer both aim to reduce the number of systems required to market and run an online business. The most important difference isn’t a single feature. It is the type of customer journey and the level of implementation help included.
Kartra is an established product-led marketing platform. Ready Made Marketer is a UK-supported system built on HighLevel technology, combining the platform with templates, training and access to practical help.
Kartra vs RMM pricing
| Platform | Monthly price | Annual price | Approximate USD or GBP |
|---|---|---|---|
| Kartra Essentials | $59 monthly | $624 yearly | £43.54 monthly or £460.51 yearly |
| Kartra Starter | $119 monthly | $1,188 yearly | £87.82 monthly or £876.74 yearly |
| Ready Made Marketer (HL/RMM) | £79 monthly, including VAT | £790 yearly, including VAT | About $107.05 monthly or $1,070.46 yearly |
Kartra Essentials is inexpensive, but its limits include 500 contacts, five pages, one product and one membership or course, plus a 5% transaction fee. Kartra Starter has higher limits and no platform transaction fee. RMM (HL/RMM) is built on the HighLevel core and includes unlimited everything in the system with no gatekeeping for £79 a month or £790 a year, including VAT. You get 10,000 emails free every month; after that, additional sends are around $10 (approximately £7.70) per 10,000 emails. Some advanced features such as AI carry a small usage-based charge. You can see what RMM includes alongside our clear monthly and annual rates.
Choose Kartra when your offer is the centre
Kartra is well suited to a business that sells a focused set of digital products, courses, memberships or services. Pages, campaigns, email, checkout and delivery can sit in one environment.
It is likely to suit you if:
- you want a product and campaign-led platform;
- you are comfortable building the setup independently;
- you don’t need a deeply configurable opportunity pipeline;
- the relevant plan limits match your business.
Choose RMM when the whole relationship is the centre
RMM is better suited to a business that needs to track a lead from initial interest through conversations, bookings, purchase, onboarding and ongoing delivery. Its CRM, pipelines, calendars and workflows can support a more varied route to sale.
It is likely to suit you if:
- you sell through discovery calls, applications or several follow-up stages;
- you want websites, forms, calendars and delivery linked to the same contact;
- technology has delayed important projects before;
- the availability of templates, training and human support will improve implementation.
Evidence from RMM customers
Shelley Wipper uses RMM across email marketing, automations, CRM, landing pages, funnels and membership management. Hayley Wardman reported completing a website in just over two weeks after struggling with the project for four years elsewhere. Those are individual experiences rather than guaranteed outcomes, but they demonstrate the kind of implementation problem RMM is designed to address.
Verdict
Kartra is the stronger choice for a focused product-led business that wants established campaign tools and is happy to build independently. RMM is the stronger choice for a CRM-led small business that values connected operations and practical implementation support.
Don’t compare only the monthly fee. Compare plan limits, transaction charges, support, and the cost of any tools that will still be needed.
