The best all-in-one marketing platform for a coach isn’t the one with the most features. It is the one that handles the business’s real customer journey without creating a second full-time job.
A coach may need a website, lead magnet, email, CRM, booking calendar, payment, course, membership and follow-up. Every platform below can cover part of that list, but each has a different centre of gravity.
Entry pricing comparison
| Platform and plan | Monthly price | Annual price | Approximate GBP |
|---|---|---|---|
| Systeme.io Startup | $17 | $170 | £12.55 monthly or £125.46 yearly |
| Kartra Essentials | $59 | $624 | £43.54 monthly or £460.51 yearly |
| ClickFunnels Launch | $97 | $970 | £71.59 monthly or £715.86 yearly |
| HighLevel Starter | $97 | $970 | £71.59 monthly or £715.86 yearly |
| Kajabi Basic | $179 | $1,716 | £132.10 monthly or £1,266.41 yearly |
| Ready Made Marketer (HL/RMM) | £79 monthly, including VAT | £790 yearly, including VAT | About $107.05 monthly or $1,070.46 yearly |
Headline prices don’t include every cost. Check contacts, email allowances, product limits, transaction fees, communication usage, AI services, integrations, support and VAT. RMM (HL/RMM) includes unlimited everything in the system with no gatekeeping for £79 a month or £790 a year, including VAT. You get 10,000 emails free every month; after that, additional sends are around $10 (approximately £7.70) per 10,000 emails. Some advanced features such as AI carry a small usage-based charge. You can see what RMM includes on our pricing page.
Best for a low-cost first launch: Systeme.io
Systeme.io offers a free plan and a very affordable paid entry point. It is a strong choice for a simple funnel, email sequence or first course. It is less suitable when the business needs deep CRM, detailed pipelines or a complex appointment-led sales process.
Best for a focused product business: Kartra
Kartra brings pages, campaigns, email, checkout and memberships together. It is attractive for a focused digital-product business. Entry-plan limits and transaction fees need close attention.
Best for funnel-first selling: ClickFunnels
ClickFunnels is the natural candidate when the funnel and checkout sequence are the commercial centre of the business. Coaches who depend on consultations, detailed opportunity tracking or varied service journeys may prefer a more CRM-led system.
Best for a polished course experience: Kajabi
Kajabi is built around creators, courses, coaching and communities. It can justify its higher entry price when the learning environment is central. A coach needing deeper sales pipelines and custom workflows may find it less flexible than HighLevel.
Best for CRM and flexible automation: HighLevel
HighLevel is strong when leads enter through several channels, book calls and need structured follow-up. It offers depth, but the buyer needs to design and maintain the setup. It is also the obvious choice for agencies needing several accounts. You can start a 14-day HighLevel trial if you want to evaluate the platform directly.
Best for UK coaching businesses that want HighLevel with support: RMM
Ready Made Marketer uses the HighLevel foundation but packages it for coaches, consultants, course creators and membership owners. Its differentiator is the combination of platform access, templates, training and practical UK-based support.
RMM isn’t the cheapest option for a business that only needs one simple tool. It is most relevant when several systems need to work together and implementation support will help the owner finish the setup.
A simple way to choose
Write down the steps from first contact to long-term customer. Mark every point where somebody enters information, waits, books, pays, receives access or needs follow-up. Then ask each provider to demonstrate that exact journey.
Choose the platform that:
- handles the required journey with the fewest manual hand-offs;
- fits the current stage of the business;
- has limits and usage charges you understand;
- offers the level of support you will actually use;
- can be maintained by the person responsible for it.
Verdict
Systeme.io wins on entry price. Kartra is strong for product-led campaigns. ClickFunnels is focused on funnels. Kajabi leads with course experience. HighLevel offers the deepest CRM-led flexibility. RMM is the supported HighLevel route for UK coaches and course creators who want help turning that flexibility into a working system.
Official pricing sources
- Systeme.io: https://systeme.io/pricing
- Kartra: https://kartra.com/plans-and-pricing-june-archive-2/
- ClickFunnels: https://www.clickfunnels.com/pricing
- HighLevel: https://www.gohighlevel.com/pricing
- Kajabi: https://www.kajabi.com/pricing
