A quiz can help potential customers understand their situation while giving your business useful context for follow-up. AI can make the planning faster, but it shouldn’t decide the diagnosis, promise or recommendation without your oversight.
Give the quiz one clear purpose
Choose a question your audience already asks, such as:
- Which part of my marketing system is weakest?
- What type of support would help me sleep better?
- Which membership model fits my business?
- What is stopping my enquiries becoming clients?
Avoid quizzes that are entertaining but disconnected from your service.
Use AI to draft the structure
Provide the AI with your audience, the problem, possible outcomes and the limits of what the quiz should claim. Ask it to create:
- Three to five meaningful result categories
- Questions that distinguish those categories
- Plain-language answer options
- A scoring or branching suggestion
- A short explanation for each result
- A practical next step
Review every question. Remove duplication, jargon and answers that push everybody towards the same result.
Keep the result responsible
For health, finance, legal or other sensitive subjects, don’t present a marketing quiz as professional assessment or diagnosis. Add suitable limitations and direct people to qualified help where appropriate.
The result should be useful without manufacturing fear. Explain what the score suggests, what it doesn’t prove and one action the person can take.
Connect each result to relevant follow-up
Tag or segment contacts by result. Send an immediate email that repeats the result and gives the promised resource or next step.
Then create a short sequence containing relevant examples, questions and invitations. Someone whose problem is lead capture shouldn’t receive the same opening sequence as someone whose main issue is follow-up. You can see RMM pricing options to explore how AI credit and automations are included.
Test the branches
Complete the quiz several times using different answers. Confirm that every result is reachable and that the correct tags and emails are applied.
Tracy Fishburn used RMM’s Studio AI and workflows to create a quiz, see when somebody completed it and follow up with the right emails. Her example shows the real value of the quiz isn’t only the questions. It’s the connected response afterwards.
